Insider Tactics That Will Skyrocket Your Sales on Instagram
If you have a business profile on Instagram, you are selling something or another. Whether it is a product or a service, or the capability to reach an audience as an influencer, sales is a major part of succeeding on Instagram.
You might have amazing content and great photography skills, but without the right sales tactics you’re not going to maximize your profit potential.
But don’t worry, that’s exactly what we are going to talk about today – how you can start rapidly increasing the revenue you are making from Instagram.
· Placing the right offer in front of the right audience
One of the most important things you have to realize about selling is that you shouldn’t look to reinvent the wheel. Instead of trying to convert a cold audience, look for people who have already expressed interest in whatever you are offering and put yourself in front of them.
One of the ways to do this is by following or engaging with people that are interacting with a brand or business that is in your niche. You can look at the comments sections to see which people are active and interested.
Secondly, you should add the right hashtags so that you can reach the people who are congregating around a specific product or service, whether it be wedding photography, fitness or whichever niche you are in.
1. Triggering key emotional reactions with photography and product placement
Instagram is a visual medium, which makes good photography and presentation a must.
You need to showcase your products and business in such a way that you generate the right emotions in your prospect to convince them to take a buying action.
Different audiences require different emotions before they make a purchase. For example, if are in a health or nutrition niche, giving the appearance of trustworthiness and expertise is key to making the sale. On the other hand, if you are a trainer or are selling some kind of self-help product, then energy and enthusiasm is more key for your prospects.
Make sure your content evokes these emotions. For premium products like jewelry or designer wear, lots of minimalistic pictures with flat backgrounds or 2-3 basic colors on the image work well.
2. Making the purchase as effortless as possible for the buyer
One of the major reasons brands miss out on a sale is because it takes too many steps for someone who might be interested to get to the point where they are finally entering their credit card information to make the purchase.
You need to make this process as seamless as humanly possible for your buyers so that you can capitalize on impulse buys and sell to them right when they are at the peak excitement for your offer.
Shoppable tags on Instagram are a great way to simplify the buying process. By clearly tagging each product with an attractive description and a price tag, users can quickly go to your landing page and buy what they are interested in.
3. Placing CTAs in the right locations at the right time
A proper call-to-action is key if you want to up your sales numbers. If you have more than 10,000 followers on Instagram, you can embed a swipe-up link into your Stories that will send people to a landing page where they can take the actions you want them to.
Even if you don’t have 10k followers, you should include CTAs with GIFs or arrows in your Stories and in your content. If someone is watching a piece of your content, ideally you want them to stay within your ecosystem as long as possible so they can get acquainted with your business.
Even if it is just asking people to watch more of your videos, like or comment on your pictures, let people know. Include clear, strong calls-to-action on every piece of content you are putting out. Promote your website, your YouTube or any other platforms you want people to follow you on.
4. The proper way to get your audience excited about any discounts or offers
A lot of people idly scroll Instagram and therefore can miss out on an offer or discount if it is buried beneath a large wall of text or at the end of a video.
To get past this problem, you should create bright and bold discount and offer graphics, just like the ones you will see while you’re out and about in your city.
Make your text and imagery stand out from the feed so that it is unmissable, even for people who are quickly scrolling through their feed on the commute to work.
Tools like Canva, Adobe Spark Post and Over offer some fantastic free offer templates that you can redesign to fit your brand’s needs.
While a promotion is active, make sure you talk about it wherever possible – your Instagram Stories, creating highlights to pin to your profile, the link in your bio etc.
So, there you have it – four strong tactics that can really help you take your Instagram sales to the next level. Once you start adopting these and really delving into the psychology of your buyers, you will notice that making sales is much less effort than before.
We hope these tactics help you build your brand to the scale you have always wanted to. All the best!