The Best Apps for Creating Video Content on Instagram, And Why They’re So Great
Video content is taking over Instagram. More and more brands and influencers are investing in creating video content for the feed and IGTV. If you’ve been on the fence about video, this is the time to jump in.
The good news is that creating great video content for your Instagram is easier than ever before. You don’t need professional equipment or years of editing experience. There are a whole host of apps which can help you create engaging videos in just a few clicks.
Whether it comes to resizing, adding transitions, animations and filters to your videos, there is a mobile app that can help. Let’s take a look at some of the best ones.
1. InShot
InShot is a must-have app in your pocket if you’re creating videos regularly for Instagram.
Instagram has two basic aspect ratios – if you’re posting to Stories, you have to maintain a 9:16 ratio and for your regular feed, it’s usually a more square resolution.
InShot allows you to quickly and effortlessly forgo all of the worrying about shooting in different dimensions and resizing your video to fit a particular frame. You can speed up the footage, trim it and even add filters.
But probably the best feature that InShot has is the Canvas mode. Using this mode, the app allows you to take existing video content and easily resize it to fit the popular aspect ratios necessary for popular social media platforms.
2. Magisto
Magisto is another great tool for editing videos.
It features an intelligent AI that automatically finds the most impressive parts of your videos and then strategically applies effects like facial recognition, auto-cropping, stabilization and even filters to ensure that the best parts of your footage are highlighted.
While Magisto is actually a really powerful tool, it also has a user interface that makes it easy for beginners and intermediate users to quickly get a hang of things and start creating awesome videos.
Magisto also has a bunch of video templates that can help you plan your video and edit it using the Smart Storyboard option.
3. Wondershare FilmoraGo
The Filmora name is well-known as a desktop editing application, but the mobile version (formerly called Wondershare Video Editor) has become an app of choice for Instagram content creators.
FilmoraGo offers an “easy mode” to quickly get some editing done when you’re on the go. You can simply drag and drop videos, add music and have a completely finished video in minutes. It really lends you a great degree of control on how your videos are presented.
Filmora works in horizontal mode on your phone, and therefore works better with square or landscape footage. It might take a little getting used to, but you will definitely appreciate all the extra screen space for previewing your videos.
4. Quik by GoPro
Quik is one of the apps that offers a massive fun factor and is very easily usable by beginners. You can simply select a bunch of videos and photos on your phone and let the Quik algorithm work its magic to create great-looking content with professional transitions.
Quik works by intelligently selecting the best moments from your footage – great for people who shoot a lot, like travel vloggers. It quickly allows you to showcase the most engaging parts of your journey set to some fantastic music. It also has a suite of editing templates that really work well to bring out different aspects of your video.
5. Mojo
Mojo is a godsend for people who quickly want to create content for Instagram Stories, even if you don’t have any footage to work with.
Mojo has a suite of animated templates that you can fill in with your own pictures and videos to create some amazing Stories for your profile. It works really well if you want to showcase a piece of content such as a blog post or a quote you really liked and want to share with your audience.
You can play with the templates and also add pages if you want a multi-post Story. Once you’re done, you can either save to your disk or upload it to Instagram directly from Mojo.
6. Horizon
Vertical video is definitely on the rise thanks to IGTV. But sometimes, you just need a nice-looking horizontal shot to evoke those cinematic feels.
When you record footage with the Horizon app, it is like shooting with a pro gimbal setup – no matter which way you twist and turn your phone (or even keep it rotating as you’re shooting), Horizon will make sure your footage always stays horizontal.
You can also use Horizon to shoot slow-motion video in crisp 60 or 120 FPS and get those likes and comments rolling in.
7. Adobe Premiere Rush CC
Adobe Premier Pro is unquestionably one of the premier tools used for video editing by professionals. However, there’s a mobile version of the app that is well worth your time.
Premiere Rush is specifically built for social media content. It allows you to easily edit, format and share engaging videos to your social channels. No wonder it’s such a great hit with YouTubers and Instagrammers.
The app includes a robust set of editing tools and features like professionally created Motion Graphics that you can use to spice up your videos. You can change dimensions, frame colors and several other settings to get the best out of your footage.
So, there you have it – if you have even a couple of the apps on this list, you are good and ready to start sharing amazing video content to your Instagram. These apps will drastically reduce your editing time and the work required to create professional looking videos.
Let us know which app is your favorite!