The Top Unknown Instagram Video Tips From Elite Content Creators
It has been proven time and again on the Internet that people would much rather watch a video about a topic than read an article about it. When you research about this finding and its use on to social media platforms, it makes sense that the most popular brands on Instagram are investing so heavily into video content.
For those of you who have been sitting on the fence for a while or aren’t getting good enough results from your video marketing on social media, today we will be talking about a few lesser-known ideas to take your social video content to the next level.
1. Creating downloadable video tutorials with Instagram Stories
Stories is a great place to share your video content but there’s more you can do than just post and hope for favorable reactions.
One of the major advantages of Stories content is that it can be reused. For example, you can create a series of tutorial videos that go over a specific aspect of your business or a trending topic.
Once you have posted these videos, you can then download them onto your phone and use a video editing app like iMovie to splice the clips together and create a new video that can then be shared on Twitter, Facebook, YouTube and also your Instagram feed.
2. Immediately addressing the premise of your video
There’s a science to creating a video thumbnail for IGTV or YouTube that gets people interested enough to click on the video.
Once a visitor has clicked on your video though, it is important to remember that there are literally countless videos on the Internet and people have a short attention span. With that in mind, make sure you immediately talk about the topic you have chosen as your headline and thumbnail.
This will remove any skepticism on the part of the viewer and give your video a better chance to be watched all the way through. Don’t spend the first minute talking about you or your business if the title of your video is “A Shocking Lie About Fat Burners”.
3. Using a Multi Case for better video quality
For many situations, just having your phone is good enough to create video content. But, if you’re looking for a more polished and professional look, you should look into investing in a little gear such as a Multi Case.
The Multi Case will allow you to get a steady grip for video shooting even if you’re moving around. Plus, it has a tripod so you can shoot while stationary. You can also add a mic and some lights to your Multi Case.
Make sure your connection is strong enough before you go live.
4. Clarity is better than style or fancy effects
The most important thing to remember is that you are trying to get a message across to your viewer through a video. And getting that message across in the most unambiguous way possible should be your highest goal for any social video.
Clarity of message is more important than fancy editing, production value, humor or celebrity appearances.
5. Choose the right keywords for your videos
Just creating videos on random topics won’t do much to help your profile on social platforms. It is a long and arduous road to create videos first and then try to get them noticed by the algorithm or viewers. What you should be looking to do instead is address specific topics that your audience has shown interest in.
You can use a free keyword tool like Keywords Everywhere for Chrome and Firefox to find out what searches people are actually making. Once you understand the things people want information about, it will be much easier to build videos that attract their attention.
6. Use humans more in your videos
People respond to other people. Several studies have found that viewers are more engaged with videos that feature people in them, either talking or doing things.
If your video is introducing your brand or starting a funnel, make sure you get a human face in frame talking about the information. Address pain points that your audience might be facing and then present a solution that involves opting in to your funnel, whether it may be following your profile on Instagram or subscribing to a newsletter.
7. Use the Countdown Timer on Instagram to get more viewers on your live stream
If you’re supposed to go live at a particular time in the future, you can start building some hype by using the countdown timer on your Instagram Stories. People who tap the timer can then choose to be reminded when the timer hits zero and your stream goes live. They also have the option to share your countdown timer to their own Stories.
So, there you have it – a slew of powerful tips to improve your social video content. Whether you’re a health, fashion or corporate brand, video content is absolutely key to improving your viewership and reach on Instagram. Start investing in video now.