The Top 8 Tools You Should Be Using as An Instagram Marketer
Instagram is unique in its ability to position your brand and business in front of a new audience. It has consistently been the fastest growing social platform over the past few years, with over 111 million monthly active users.
One of the major considerations while bringing a product to the market is how much time and effort can be used and what kind of ROI can be expected. As a business owner with limited resources, when you are formulating an Instagram marketing strategy, time should be one of your essential considerations.
This is why we are going to talk about some tools which greatly simplify the process of creating content, engaging with people and generally maintaining a healthy Instagram presence.
Let us begin.
1. SocialCaptain
One of the major themes you will see with the tools on this list is automation. SocialCaptain is a great example of this.
On Instagram, you usually have to go out and like and engage with other people’s stuff before you can get some of those likes yourself. SocialCaptain uses an AI system to find and engage with users that match the demographics you are going for. It can like content, follow users and even leave comments on certain posts.
2. Hootsuite
Hootsuite is one of the premier scheduling tools for social media marketers, and its reputation is well deserved.
You can manage your Instagram, YouTube, Facebook, Twitter and even LinkedIn and Pinterest all through a central platform. It also now allows you to directly post to your Instagram account.
One of the major advantages of a scheduler is that you can plan out a content schedule and knock out a bunch of posts in one go, without having to worry about thinking of new captions and content ideas every day.
3. Grum
Grum is a scheduling tool much like Hootsuite, except its specifically geared towards Instagram users. It has a lot of little features that make it a great choice for Instagram marketers.
One of the major features it has is that you can set it to post content at a future date without needing to approve the content when the time to post rolls around.
It also allows you to add the first comment, with any hashtags that you want to post. Sometimes hashtags dilute your message, which is why including them in the comments is usually a good idea.
4. Tailwind
Tailwind is a powerful tool for Instagram and Pinterest. It allows you to schedule content, look at analytics and includes some specialized features like a user-generated content management module, social listening and hashtag monitoring.
In addition, it has the ability to add team members so you can collaborate with people who are all working on one or separate Instagram accounts.
Tailwind is an official Instagram partner, which makes it completely safe to use. Many of the world’s biggest brands such as Viacom, eBay and Walmart use Tailwind.
5. Hashtracking
Understanding analytics is a crucial part of succeeding on Instagram. Hashtracking is a tool that presents metrics in an easy-to-understand format so you can start analyzing your progress and tracking engagement numbers.
Depending on how your content is doing numbers wise, you can refine your content strategy to respond to your audience.
You may have noticed that the most popular brands on Instagram usually have a very distinct color scheme. Hashtracking allows you to capitalize on this trend by using a feature called ColorTracking.
Using this feature, you can organize your content based on the color schemes you have in your pictures and you can see at a glance which color palettes are generating the best results.
6. Minter
Minter is a great analytics tool with a unique twist – it allows you to keep tabs on your competition. By keeping track of what the most popular accounts in your market are doing, you can quickly see the kind of content and strategy needed to succeed in a given niche.
Minter allows you to export your findings in all of the major document formats – PDF, PowerPoint, CSV, Excel etc. – making it a great tool for running client campaigns. You can create branded reports with your logo to be sent out to your clients periodically.
7. Boost
Instagram doesn’t allow you to put links in your captions, which makes it difficult to drive people to a landing page because they have to come to your bio to see a clickable link.
With Boost, you can circumvent this process entirely. Once you have set it up, all people need to do to buy is just comment with a custom hashtag. They are then sent an SMS where they can approve and finalize their purchase.
8. Robolike
As we’ve mentioned before, part of the game on Instagram is engaging with other people’s content so they can be notified and then come and check out your profile.
Robolike is a one of a kind automation tool that you can basically set and forget, and it will generate follows and likes in the background. You can specify which hashtags you want to engage with, and Robolike will go out and keep liking other pictures with that hashtag.
If you fancy waking up to dozens of new followers and hundreds of likes daily, consider adding Robolike to your Instagram arsenal.
So, there you have it – a list of powerful tools for the savvy Instagram marketer. No matter what anyone tells you, all of the top brands use several different tools to manage their Instagram presence and scale their brand. And now, with this list, you can join their hallowed ranks and start growing your business to the next level!